American Board of Emergency Medicine

Developed a series of digital billboards and airport advertisements to bring awareness about the importance of board-certified emergency physicians. Combining stock and real-life photography of physicians working within the targeted communities, the creative was intended to showcase the value of certification within the rural hospital network. Ads have displayed in airports and highways throughout multiple cities, including Las Vegas, New Orleans, Atlanta, St. Louis, and Lansing, MI.

ABEM is a client of McCabe Message Partners.
Position held at the time of design development: Director, Graphic Design